There’s been a series of running jokes recently among a few of my blogging friends with social media as the punch line. It seems everyone these days can call himself an expert. All you need is a website, some Twitter and Facebook followers and the ability to regurgitate information. Add in a snazzy infographic and you’re golden.
It’s so tempting to do. You spend enough time figuring out how to navigate all the social networking platforms, read scores of articles online about what’s trending and suddenly you say to yourself, “I can set up a shingle in cyber land and shovel a load of this techie crap as well as the next guy.” Who’s going to stop me?
The reality is that there are a boat load of self-proclaimed experts out there that are either not very good or don’t know a whole lot more than the rest of the Internet trolling public about social media. I keep thinking to myself how they all make a living.
If you’ve been wondering how to separate the wheat from the chaff, so to speak, look no further. There are tell tale signs that the person you think is an expert actually is not.
1) Uses an AOL email address
Let’s face it, communicating via an AOL address is like saying to the world, “I lost track of what’s new on that thing they call the Internet back when Saturday Night Live was still funny.”
2) Thinks Foursquare is a new burger chain… Read the rest